Visit our "Search the ER&L 2015 Program" page to peruse all the accepted and peer-reviewed sessions for the 10th Anniversary Electronic Resources and Libraries Conference, February 22-25, 2015.
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Putting Your Patrons in the Driver's Seat: Assessing the Value of On-Demand Streaming Video
Conference Track
1. Managing e-Resources & Licensing
Keywords
Video Streaming, Patron Driven Acquisition
Learning Objectives
Compare various acquisition models for video streaming, understand different assessment and Return-On-Investment methodologies, and assess the opportunity for Patron-Driven-Acquisition; Learn about different promotional initiatives, and their relative effectivemess, that libraries can deploy to reach and engage patrons with online video resources
Abstract
Today, over 90% of Americans watch 40Bn online videos every month. This session explores how we can close the gap on the availability and use of online video in libraries, with a focus on new acquisition models, particularly PDA, and promotion, and how we can best reach and engage patrons.
Presenters
![[photo]](https://secure.gravatar.com/avatar/0faa64323371a10234e8be550119a9da.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Annie Erdmann, Simmons College")
Annie Erdmann, Simmons College
![[photo]](https://secure.gravatar.com/avatar/43bc9508bd6c1a33cb8bce0d41d81288.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Scott Stangroom, University of Massachusetts - Amherst")
Scott Stangroom, University of Massachusetts - Amherst
![[photo]](https://secure.gravatar.com/avatar/d2b1f67f0edaac75fc66acad77721d5a.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Jennifer Ferguson, Simmons College")