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ER&L 2015

February 22–25, 2015

Austin, Texas

Visit our "Search the ER&L 2015 Program" page to peruse all the accepted and peer-reviewed sessions for the 10th Anniversary Electronic Resources and Libraries Conference, February 22-25, 2015.

Click to view information about ER&L 2015 Online and Austin registration.


Putting Your Patrons in the Driver's Seat: Assessing the Value of On-Demand Streaming Video

Wednesday, February 25, 2015 at 10:00 AM–10:45 AM CST
Salon A/B
Conference Track

1. Managing e-Resources & Licensing


Video Streaming, Patron Driven Acquisition

Learning Objectives

Compare various acquisition models for video streaming, understand different assessment and Return-On-Investment methodologies, and assess the opportunity for Patron-Driven-Acquisition; Learn about different promotional initiatives, and their relative effectivemess, that libraries can deploy to reach and engage patrons with online video resources


Today, over 90% of Americans watch 40Bn online videos every month. This session explores how we can close the gap on the availability and use of online video in libraries, with a focus on new acquisition models, particularly PDA, and promotion, and how we can best reach and engage patrons.


Annie Erdmann, Simmons College
Scott Stangroom, University of Massachusetts - Amherst
Jennifer Ferguson, Simmons College