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ER&L 2015

du 22 au 25 February 2015

Austin, Texas

Visit our "Search the ER&L 2015 Program" page to peruse all the accepted and peer-reviewed sessions for the 10th Anniversary Electronic Resources and Libraries Conference, February 22-25, 2015.

Click to view information about ER&L 2015 Online and Austin registration.


 

Putting Your Patrons in the Driver's Seat: Assessing the Value of On-Demand Streaming Video

mercredi 25 février 2015 à 10:00–10:45 CST
Salon A/B
Conference Track

1. Managing e-Resources & Licensing

Keywords

Video Streaming, Patron Driven Acquisition

Learning Objectives

Compare various acquisition models for video streaming, understand different assessment and Return-On-Investment methodologies, and assess the opportunity for Patron-Driven-Acquisition; Learn about different promotional initiatives, and their relative effectivemess, that libraries can deploy to reach and engage patrons with online video resources

Abstract

Today, over 90% of Americans watch 40Bn online videos every month. This session explores how we can close the gap on the availability and use of online video in libraries, with a focus on new acquisition models, particularly PDA, and promotion, and how we can best reach and engage patrons.

Presenters

[photo]
Annie Erdmann, Simmons College
[photo]
Scott Stangroom, University of Massachusetts - Amherst
[photo]
Jennifer Ferguson, Simmons College
Chargement en cours …