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ER&L 2015

February 22–25, 2015

Austin, Texas

Visit our "Search the ER&L 2015 Program" page to peruse all the accepted and peer-reviewed sessions for the 10th Anniversary Electronic Resources and Libraries Conference, February 22-25, 2015.

Click to view information about ER&L 2015 Online and Austin registration.


A License Is Not Enough! Marketing techniques to increase e-resource usage among a target audience

Wednesday, February 25, 2015 at 9:40 AM–9:55 AM CST
Room 204
Conference Track

5. User Experience


advertising campaign; electronic resource marketing

Learning Objectives

Following this session, participants will be able to: identify a target audience for marketing e-resources, tailor marketing techniques to suit an individual library's needs.


Penn State University Libraries obtained a subscription to Anatomy.TV by Primal Pictures in 2013.  One year later, we found that the usage was abysmal. This short talk focuses on our 3-month campaign to promote this e-resource, including our target audience, marketing tools and techniques, and assessment of the campaign’s impact.


Lauren Kime, MLIS, Penn State Hershey Harrell Health Sciences Library