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A License Is Not Enough! Marketing techniques to increase e-resource usage among a target audience
Conference Track
5. User Experience
Keywords
advertising campaign; electronic resource marketing
Learning Objectives
Following this session, participants will be able to: identify a target audience for marketing e-resources, tailor marketing techniques to suit an individual library's needs.
Abstract
Penn State University Libraries obtained a subscription to Anatomy.TV by Primal Pictures in 2013. One year later, we found that the usage was abysmal. This short talk focuses on our 3-month campaign to promote this e-resource, including our target audience, marketing tools and techniques, and assessment of the campaign’s impact.
Presenters
![[photo]](https://secure.gravatar.com/avatar/1a513e47bbf3f3d8723e11af20ce943c.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Lauren Kime, MLIS, Penn State Hershey Harrell Health Sciences Library")