Online Fraud: Beyond the Payment Event
Target Audience
Online merchants, particularly digital download merchants, that want to better understand the ways they are being targeted by fraud rings, the ways to unearth motives, and the process and tools available to build a comprehensive anti-fraud strategy that looks well beyond the payment event alone.
Presentation Technical Level
Intermediate - The next step beyond the basics. For attendees with some industry experience.
Summary of Topic
A leading digital download merchant experienced a massive and seemingly inexplicable bout of online fraud. When traditional anti-fraud measures proved only partially effective, the company engaged a consultant to get to the root of the problem.
It became evident that there were multiple motivations for the fraud. The company had an incomplete understanding of its own business and that made it very difficult to develop a complete fraud strategy. Sophisticated rings will exploit any vulnerability in a site and an anti-fraud program may need to look well beyond the payment event.
In conjunction with the solution providers, we’ll discuss the steps we took to uncover the multiple motivations for the uptick in fraud and the process and technology we employed to successfully combat it.
Audience Takeaway
• The importance of understanding their business in combating fraud and of looking at all parts of the customer interaction online, not just the payment event.
• How a digital download merchant employed both process knowledge and technology to combat multiple fraud rings.
• An opportunity for discussion with both other merchants and service providers.
• New connections with other industry leaders for future off line discussions and networking.
Submitters
Tim Murphy, Getty Images
Presenters
Tim Murphy, Getty Images
Title
Vice President, Treasurer
Presenter Biography
Tim Murphy is the Vice President and Treasurer of Getty Images, a leading provider of digital media worldwide, creating and distributing a range of assets – from royalty-free stock photography and editorial images to footage, music and multimedia – that help communicators around the globe tell their stories. There he has responsibility, among other things for global payments and risk management. Prior to Getty Images, he held positions at Amazon.com, ProBusiness Services Inc. and KPMG Peat Marwick.
Mr. David Montague, The Fraud Practice LLC
Title
President
Presenter Biography
David Montague is the founder and President of The Fraud Practice. He has spent the last fourteen years working in the eCommerce space, and is well respected for his business knowledge and thought leadership. His background includes an in-depth application of innovative solutions for preventing business to consumer e-commerce fraud. Prior to founding The Fraud Practice he held positions as the Director of Risk Solutions at CyberSource Inc and National Principal at IBM Global Services.
Kjelti Kellough, iStockphoto
Title
Senior Director, Corporate Counsel
Presenter Biography
Kjelti Kellough is the Senior Director, Operations and Corporate Counsel for Getty Images where she is primarily responsible for legal and risk issues for iStockphoto.com, an online digital media licensing site, providing user-generated, royalty-free images, illustrations, audio and videos.
Mr. Jay Boehm, iStockphoto
Title
Vice President, Technology
Presenter Biography
Jay Boehm has been with Getty Images for three years as Vice President of Technology. He is responsible for the application development and operations of iStockphoto.com, the industry-changing microstock website. Prior to joining Getty Images, Jay was CTO of Autonomy's ETalk division and global head of Quality Assurance. He lives in Canada and hates thieves with a passion.
Mr. Jack Alton, Kount
Title
Vice President, Sales
Presenter Biography
Jack joined Kount in 2010 as the Vice President of Sales. He attended the University of Montana earning a Bachelor’s Degree in Communications. He is responsible for business development and sales for Kount. His 15 years of experience in building and leading large account sales organizations has helped several companies accelerate growth and move to leadership positions within their respective industries. Prior to joining Kount, Jack was the Vice President of Sales, North America for CradlePoint, a wireless hardware company, where he directed his team to double-digit growth annually. Before moving to CradlePoint he developed a team of over 70 at Wayport, Inc. (acquired by AT&T) as Vice President of Sales and grew sales from $7M to over $75M annually in less than three years.