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World Social Marketing Conference 2025

Do Free Repairs Motivate Sustainable Fashion Purchases? A Neuroscience Study

vendredi 7 novembre 2025 à 13:00–13:20 CET
Ernest Lluch - Faculty of Economics

Primary Contact

Elena Gasulla Tortajada, Universidade da Beira Interior

Presenters

Enrique Bigne, fMarketing and Market Research Department, Universitat de Valencia, Valencia, Spain

Authors

Elena Gasulla Tortajada, Business and Economics Department, Universidade Beira Interior, Covilha, Portugal; NECE – Research Center for Business Science, Universidade Beira Interior, Covilha, Portuga
Enrique Bigne, Marketing and Market Research Department, Universitat de Valencia, Valencia, Spain
Paulo Duarte, Business and Economics Department, Universidade Beira Interior, Covilha, Portugal; NECE – Research Center for Business Science, Universidade Beira Interior, Covilha, Portuga
Susana C. Silva, Catolica Porto Business School, Universidade Catolica Portuguesa; Faculty of Business and Law, University of Saint Joseph, Macau, P.R. China
Jose Paulo Marques dos Santos, Department of Business Administration, Universidade da Maia, Maia, Portugal; bNECE – Research Center for Business Science, Universidade Beira Interior, Covilha, Portugal
Chargement en cours …