Paradoxes in brand Narratives : Stakeholder Perspectives on CSM initiatives
jeudi 6 novembre 2025 à 15:30–15:50 CET
Vicens Vives - Faculty of Economics
Primary Contact
Jacqueline Boysselle, Montpellier Business School
Presenters
Jacqueline Boysselle, Montpellier Business School
Authors
Jacqueline Boysselle, Montpellier Business School
Stéphanie FEIEREISEN, Montpellier Business School
Victoria-Sophie Osburg, Catholic University of Eichstätt-Ingolstad
Paul Issock, University of the Witwatersrand, Johannesburg
