Is it time for a Social Marketing Business Model Framework?
jueves, el 6 de noviembre de 2025 a las 13:55–14:15 CET add to calendar
Salon de Grados - Faculty of Economics
Programme Listing
The audience may expect the following:
An introduction to the concept of Business Model Frameworks (BMF) and their relevance to a SM context
A draft SM-focused BMF based on SM principles
A discussion about the utility of a SM BMF and and its further development
Broadly speaking, the audience may develop an interest about the availabilty of another practical tools that can offer great opportunties for the application and/or teaching of SM