World Social Marketing Conference 2025

On average, six motorcyclists die and more than 100 are seriously injured on UK roads each week.  More speeding tickets and police enforcement isn't the answer.

Discover how the Ride Craft campaign fundamentally shifted policing's approach to motorcycle safety, moving beyond traditional enforcement to empower riders as partners.

This session will reveal how co-designed social marketing can foster trust and significantly improve safety behaviours, offering vital lessons for public safety campaigners.