World Social Marketing Conference 2025

After a late diagnosis left me with lifelong pain, I launched the world’s most extensive campaign for Scheuermann’s kyphosis and idiopathic scoliosis—spinal deformities affecting 10% of adolescents—in Czechia and Slovakia. With just €3,000 and thousands of volunteer hours, backed by two Ministries of Health, we earned €500,000+ media value, gave 20+ major conference lectures, distributed 25,000 leaflets to physicians, and much more. Learn to create guerilla health campaigns on minimal budgets and use your “dark side” to overcome hurdles.