Co-Creating Value in Acquired Brain Injury NGOs through Social Marketing
vendredi 7 novembre 2025 à 11:40–12:00 CET add to calendar
Seminario 4 - Faculty of Economics
Programme Listing
This session explores how NGOs supporting people with acquired brain injury in Spain co-create value using social marketing strategies. Participants will learn about emotional, social, and functional value dimensions, and how stakeholder engagement shapes recovery outcomes. Ideal for practitioners and researchers seeking ecosystem-informed approaches to participatory service design.