World Social Marketing Conference 2025

The audience will hear how real-world patient journeys through Slovenia’s preventive health programme Together for Health were explored using the mystery shopping method. Focusing on service interactions across multiple levels, the study reveals critical barriers and enablers shaping patient engagement. Framed by value creation theory, the findings highlight how interactions within services influence behaviour and perceived value in preventive care. Insights can inform strategies to co-create supportive, equitable, and effective preventive health services.