ACCI 2026 Conference Call for Proposals

A1c When the game stops being fun: understanding the relationship between gamification and consumer distress

Tuesday, April 14, 2026 at 8:30 AM–10:00 AM CDT

Room 1

Submitter

Lisa Baiwir, HEC Liège

Authors

Lisa Baiwir, HEC Liège

Laurence Dessart, HEC Liège

Cécile Delcourt, HEC Liège