IMPORTANT NOTICE: The date, time, and room assignment of YOUR presentation is SUBJECT TO CHANGE.
Proposal authors can use this tool to see where they have been placed in the program agenda for an Oral or Poster Session.
Scroll down to search by the Submitter or Author Name, by Date/Time, or by Keywords by expanding FILTERS.
Confirm your place in the schedule by following the instructions that were emailed to you. Each presentation must have a separate paid registration. Contact the ACCI office immedicately by email at admin@consumerinterests.org to report any conflict, all corrections to the details of the presentation (including author names and the order they are listed as this is how it will be in the final program), or if you have any questions. Please be sure to reference the session title(s), date(s), and time(s) when you contact us.
C3a Fintech Familiarity, Usage, And Implications for Rural Financial Planning: Evidence from Southern U.S. Agricultural Producers
Short Description
Motivated by the Diffusion of Innovations (DOI) Theory, we examine how agricultural producers in the Southern United States understand and use FinTech tools. We investigate factors associated with FinTech familiarity and the actual usage of FinTech services. Results showed that technological access, specifically smartphone, computer/laptop, and internet ownership, links to higher usage of mobile banking, online payments, digital wallets, and investment apps. Higher education and 5–20 years of agricultural experience significantly increase familiarity, while younger producers (<44 years) are more likely to adopt FinTech. Producers engaged in agribusiness are significantly more likely to be familiar with FinTech and more likely to use several FinTech services, including mobile banking, digital lending, digital wallets, digital insurance, and investment apps. Aquaculture producers also show an increased likelihood of using digital lending, insurance, and investment platforms. Geographic differences are also evident, with Florida producers showing greater familiarity, Georgia and Arkansas having higher online payment use, and Arizona having higher cryptocurrency use.
Type of presentation
Accepted Oral Presentation