C5a Greed or Need: Study on the Impact of Consumer Expectations and Surprise on Food Consumption in All-You-Can-Eat Restaurants
mardi 14 avril 2026 à 14:15–15:45 CDT
Room 5
Submitter
Phumsith Mahasuweerachai, Faculty of Economics, Khon Kaen University
Authors
Phumsith Mahasuweerachai, Faculty of Economics, Khon Kaen University
Sirikarn Phuchada, University of California San Diego