IMPORTANT NOTICE: The date, time, and room assignment of YOUR presentation is SUBJECT TO CHANGE.
Proposal authors can use this tool to see where they have been placed in the program agenda for an Oral or Poster Session.
Scroll down to search by the Submitter or Author Name, by Date/Time, or by Keywords by expanding FILTERS.
Confirm your place in the schedule by following the instructions that were emailed to you. Each presentation must have a separate paid registration. Contact the ACCI office immedicately by email at admin@consumerinterests.org to report any conflict, all corrections to the details of the presentation (including author names and the order they are listed as this is how it will be in the final program), or if you have any questions. Please be sure to reference the session title(s), date(s), and time(s) when you contact us.
F4c Trusting the Machine: Who Is Interested in Financial Advice from AI?
Short Description
Artificial intelligence (AI) is rapidly transforming personal finance by offering affordable financial advice. While these tools have the potential to expand access to guidance and improve decision-making, little is known about which consumers are most receptive to AI-driven financial advice. Identifying these groups is critical for understanding how technology can be leveraged to enhance consumer and family economic well-being. This study examines sociodemographic, financial, and psychological characteristics and digital engagement variables that are related to having an interest in getting financial advice from AI. The analysis focuses on whether characteristics such as age, gender, race/ethnicity, household income, financial literacy, financial anxiety, and frequency of digital behaviors are associated with openness to AI-based financial guidance. By clarifying who is most likely to adopt AI-driven financial advice, the study provides insights into how emerging financial technologies can reduce barriers to professional guidance and promote household financial security, inclusion, and long-term consumer welfare.
Type of presentation
Accepted Oral Presentation