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ACCI 2026 Conference

April 13–15, 2026

Hilton Long Beach, Long Beach, CA, USA

IMPORTANT NOTICE: The date, time, and room assignment of YOUR presentation is SUBJECT TO CHANGE.

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H3a Frugality and Financial Well-being: A Generational View

Wednesday, April 15, 2026 at 4:30 PM–5:30 PM PDT
Room 3
Short Description

Younger people often hear parents or grandparents lamenting about how inexpensive things seemed to be “back in their day.” Gas was only 50 cents, milk was cheaper. Today, the price of consumer goods and the housing market have increased with inflation and economic upheaval compared to previous decades, but unfortunately, wages and purchasing power have not kept up with the demands on our wallets. The economic context of each generation informs their financial attitudes, which impacts behavior and financial outcomes. Throughout this study, we investigate the associations between generational cohort, frugal financial attitudes, and financial well-being. This study includes three research questions: RQ1) How is generational cohort associated with frugal financial attitudes (e.g., setting up emergency funds, spending less than earned, and perceived low debt burden)? RQ2) How is generational cohort associated with financial well-being? RQ3) How are frugal financial attitudes associated with financial well-being? Frugal attitudes positively influence financial well-being across all five generational cohorts. These findings suggest that fostering frugal financial attitudes can serve as protective factors that enhance perceived financial satisfaction and security.

Type of presentation

Accepted Oral Presentation

Submitter

Isadora Ferreira De Melo, Utah State University

Authors

Yoon Lee, PhD, Utah State University
Isadora Ferreira De Melo, Utah State University
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