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ACCI 2026 Conference

April 13–15, 2026

Hilton Long Beach, Long Beach, CA, USA

IMPORTANT NOTICE: The date, time, and room assignment of YOUR presentation is SUBJECT TO CHANGE.

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P108 Breaking the Negativity Bias: How Post-Error Explanations Drive Consumer Trust Recovery in Digital Financial Advisory

Tuesday, April 14, 2026 at 5:30 PM–6:30 PM PDT
Room 6 Posters
Short Description

This study examines whether structured explanations can overcome the negativity bias in consumer trust recovery following algorithmic errors in digital financial advisory services. Using a three-round experimental design with 294 participants, we tested a temporal trust dynamics framework comprising trust formation, single-error shock, and post-error repair stages. Results demonstrate that brief post-error explanations achieved substantial trust recovery, restoring 79-92% of initial trust damage across trust, satisfaction, and reliance measures. Financial literacy moderated these effects, with high-literacy participants showing 15-20% greater recovery levels. Round-by-explanation interactions were significant for all outcomes, confirming that explanations can quantitatively reverse negativity bias effects. Recovery Ratio analyses provide concrete benchmarks for financial service providers, suggesting a minimum restoration rate of 80% as performance targets. These findings have significant implications for consumer protection policy and financial service design, demonstrating that effective error management can maintain consumer confidence, prevent costly switching behaviors, and protect family economic well-being.

Type of presentation

Accepted Poster Presentation

Submitter

Daekyun Ko, Chungnam National University

Authors

Daekyun Ko, Chungnam National University
Jihyung Han, Seoul National University
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