This study examines the role of consumer technology optimism in shaping adoption of artificial intelligence (AI) services across nine domains of daily life, including healthcare, finance, education, media, health management, security, leisure, shopping, and workplace. Drawing on the Technology Readiness Index (TRI), which conceptualizes individual predispositions toward new technologies, the study highlights technology optimism as a key motivator that reflects a positive view of technology and a belief in its ability to enhance control, flexibility, and efficiency. Using nationally representative data from the 2023 Intelligent Information Society User Panel Survey in South Korea (N=4,581), the analysis demonstrates that technology optimism is a consistent and significant predictor of consumers’ intention to use AI services. In addition, digital literacy and trust in service providers were positively associated with adoption intentions, while privacy sensitivity and older age were negatively associated in several domains. These findings underscore the importance of consumer dispositions, alongside technological attributes, in explaining AI service adoption. The study contributes to advancing theoretical understanding of consumer adoption processes and provides practical insights for promoting equitable and welfare-enhancing integration of AI services in everyday life.

Accepted Poster Presentation