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ACCI 2026 Conference Call for Proposals
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P122 Framing the Cost of Going Green: Differential Drivers of Financially vs. Effort Costly Pro-Environmental Behaviors
Tuesday, April 14, 2026 at 5:30 PM–6:30 PM CDT
Room 6 Posters
Submitter
Eunbi Kang, Sungkyunkwan University
Authors
Eunbi Kang, Sungkyunkwan University
Hyesun Hwang, Sungkyunkwan University
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