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P126 Moderating Role of Environmental Self-Efficacy in the Relationship Between Environmental Risk Perception and Pro-environmental Behavior: Focusing on the Differences between Developing and Developed Countries
Short Description
This study examines how environmental self-efficacy moderates the relationship between environmental risk perception and pro-environmental behavior, focusing on differences between developing and developed countries. Using data from the International Social Survey Programme (ISSP) 2020 Environment Module, we analyzed responses from 27,255 individuals across 28 countries, classifying them by Human Development Index. Pro-environmental behavior was measured through recycling, avoiding environmentally harmful products, and engaging in eco-friendly actions despite additional costs or time. Perceived agricultural and atmospheric environmental risks served as independent variables, while self-efficacy was tested as a moderator. Results reveal that in developing countries, agricultural risk perception significantly predicts pro-environmental behavior, particularly when reinforced by self-efficacy, whereas atmospheric risks play a weaker role. In developed countries, self-efficacy emerged as the strongest predictor, amplifying the influence of agricultural risk but dampening that of atmospheric risk. Across both contexts, simultaneous perceptions of high agricultural and atmospheric risks produced a dampening effect rather than a cumulative one. These findings extend the Risk Perception Attitude Framework to environmental contexts, emphasizing the critical role of self-efficacy in translating risk perception into action. The study offers practical insights for tailoring climate change communication and policy strategies to national contexts.
Type of presentation
Accepted Poster Presentation