ACCI 2026 Conference Call for Proposals

P142 When Consumers See Themselves: A Quantitative Systematic Review on The Role of Perceived Similarity in Endorsement Effectiveness

Tuesday, April 14, 2026 at 5:30 PM–6:30 PM CDT

Room 6 Posters

Submitter

Louvins Pierre, University of Illinois Urbana-Champaign

Authors

Jiayi (Joy) Wang, University of Illinois Urbana-Champaign

Louvins Pierre, University of Illinois Urbana-Champaign