ACCI 2026 Conference Call for Proposals

P142 When Consumers See Themselves: A Quantitative Systematic Review on The Role of Perceived Similarity in Endorsement Effectiveness

mardi 14 avril 2026 à 17:30–18:30 CDT

Room 6 Posters

Submitter

Louvins Pierre, University of Illinois Urbana-Champaign

Authors

Jiayi (Joy) Wang, University of Illinois Urbana-Champaign

Louvins Pierre, University of Illinois Urbana-Champaign