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ACCI 2026 Conference

April 13–15, 2026

Hilton Long Beach, Long Beach, CA, USA

IMPORTANT NOTICE: The date, time, and room assignment of YOUR presentation is SUBJECT TO CHANGE.

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P131 Social Media and Household Overspending: Platform Specific and Generational Evidence from the 2021 NFCS Investor Survey

Tuesday, April 14, 2026 at 5:30 PM–6:30 PM PDT
Room 6 Posters
Short Description

Overspending, defined as spending beyond one’s financial capacity, increases debt and reduces household financial stability (Achtziger et al., 2022). In today’s digital economy, social media platforms such as Instagram, TikTok, and Facebook amplify overspending through targeted advertising, peer consumption cues, and influencer promotions. These features heighten impulsive purchasing and financial vulnerability, especially among younger adults (Sotiropoulos & d’Astous, 2012; Tippmann, 2023). Motivations also vary across the life course: younger consumers often overspend to establish identity or status, whereas older adults may overspend to maintain lifestyles or manage stress (Parnes, 2019). With older generations increasingly active on social media (Minu et al., 2023), this study examines whether the relationship between social media use and overspending differs across generational cohorts in the United States, using nationally representative data from the 2021 National Financial Capability Study (NFCS).

Type of presentation

Accepted Poster Presentation

Submitter

Arifa Akter, Texas Tech University

Authors

Ohireime O. Ojeomogha, Texas Tech University
Theophilus Amanfo, Texas Tech University
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