European Social Marketing Conference 2026

2. Planetary health: Environment and sustainability

Poster

This work examines how community-based social marketing (CBSM) can strengthen urban tree stewardship as a citizen-powered approach to stormwater management and water quality improvement. Using applied research from community programs in Maryland, it compares passive and active outreach strategies and highlights how culturally relevant, co-developed engagement approaches can motivate sustained stewardship behaviours in urban and underserved communities.