European Social Marketing Conference 2026
July 8–10, 2026
MBS School of Business, Montpellier
Proposed Conference Track
2. Planetary health: Environment and sustainability
Submission Format
Poster
Programme Listing
This session presents a bibliometric overview of research on sustainability and social marketing from 1998 to 2025, highlighting key trends, themes, and research gaps. It examines how social marketing promotes behavioral change related to sustainability, climate action, and consumption, offering theoretical and practical insights for researchers, policymakers, and practitioners seeking effective strategies for sustainable social change.
Primary Contact
Madiã Marcela Fernandes Vasconcelos, Universidade Federal da Bahia and Instituto Federal de Alagoas
Presenters
Madiã Marcela Fernandes Vasconcelos, Universidade Federal da Bahia and instituto federal de alagoas
Adriana de Fatima Valente Bastos, Instituto Federal de Pernambuco
Authors
Madiã Marcela Fernandes Vasconcelos, Universidade Federal da Bahia and instituto federal de alagoas
Adriana de Fatima Valente Bastos
Oliva M. D. Martins, Instituto Politécnico de Bragança and Transdisciplinary Research Center in Education and Development, Instituto Politécnico de Bragança
Andrea Cardoso Ventura, Federal University of Bahia
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