European Social Marketing Conference 2026

2. Planetary health: Environment and sustainability

Poster

This session presents evidence from the “Pills to Plants” intervention, showing how social marketing can move people from awareness to action in household medicine disposal. Participants will learn how experiential strategies, peer influence, and accessible reverse logistics pathways can drive measurable behavior change. The session offers practical insights for designing, implementing, and evaluating impactful social marketing programs in health and environmental contexts.