European Social Marketing Conference 2026

1. Health and wellbeing

Poster

This session presents research on behavioural and social factors influencing frequent e-cigarette consumption from a social marketing perspective. Attendees will learn how habit formation, social influence, and behavioural intentions contribute to vaping behaviours. The session will share quantitative findings using logistic regression and discuss implications for public health and social marketing interventions, offering insights for researchers, practitioners, and policymakers interested in youth risk behaviour prevention.