European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

Poster

Understanding migraine in marginalised communities requires a different way of thinking. This session shares how ethnicity, gender and social grade shape experiences of migraine, why many face stigma, misdiagnosis and barriers to care, and how traditional health approaches can miss the mark. We’ll show how insight‑driven, community‑centred methods uncover what works, and why co‑creation is essential to designing more inclusive, equitable support.