European Social Marketing Conference 2026

5. Innovation in theory, methods and measuring impact

Poster

CEPA programmes can move beyond traditional metrics of awareness and knowledge to focus on real-world behavioural outcomes. Attendees will learn how a reframed Theory of Change provides actionable insights into what drives meaningful participant behaviour, enhances programme effectiveness, and informs iterative improvement. Highlighting practical applications for social marketing and behaviour change, offering strategies to design interventions that generate measurable impact. practice to achieve tangible results in complex behavioural ecosystems.