European Social Marketing Conference 2026

5. Innovation in theory, methods and measuring impact

Poster

Anonymous reporting is vital for those living in communities affected by organised criminal activity, where speaking to police can carry serious risks. CrimeStoppers tasked us with increasing reporting in high-crime areas. Such a challenge required alternative thinking and for that we turned to the Bright Spots approach: we focused on identifying areas where things were working well and then analysed why.