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Contributions of Social Marketing to the Promotion of Selective Waste Collection

Wednesday, July 8, 2026 at 12:00 PM–Friday, July 10, 2026 at 5:00 PM CEST 
POSTER AREA
Proposed Conference Track

2. Planetary health: Environment and sustainability

Submission Format

Poster

Programme Listing

This session explores the role of social marketing in promoting selective waste collection and enhancing citizen engagement in sustainable waste management. Attendees will gain insights into the behavioral and sociocultural factors influencing household recycling practices, learn practical strategies for applying social marketing to increase public participation, and examine real-world examples from Brazilian municipalities.

Primary Contact

Adriana de Fatima Valente Bastos, Instituto Federal do Pernambuco

Presenters

Adriana de Fatima Valente Bastos

Authors

Erielem Araújo do Nascimento, Federal University of Paraíba
Stephanie Ingrid Souza Barboza, Universidade Federal da Paraíba
Joice dos Santos Alves, Universidade Federal da Paraíba
Adriana de Fatima Valente Bastos, Instituto Federal do Pernambuco
JOSE MURILO MATIAS HERMINIO, Universidade Federal da Paraíba
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