European Social Marketing Conference 2026
July 8–10, 2026
MBS School of Business, Montpellier
Proposed Conference Track
2. Planetary health: Environment and sustainability
Submission Format
Poster
Programme Listing
This session explores the role of social marketing in promoting selective waste collection and enhancing citizen engagement in sustainable waste management. Attendees will gain insights into the behavioral and sociocultural factors influencing household recycling practices, learn practical strategies for applying social marketing to increase public participation, and examine real-world examples from Brazilian municipalities.
Primary Contact
Adriana de Fatima Valente Bastos, Instituto Federal do Pernambuco
Presenters
Adriana de Fatima Valente Bastos
Authors
Erielem Araújo do Nascimento, Federal University of Paraíba
Stephanie Ingrid Souza Barboza, Universidade Federal da Paraíba
Joice dos Santos Alves, Universidade Federal da Paraíba
Adriana de Fatima Valente Bastos, Instituto Federal do Pernambuco
JOSE MURILO MATIAS HERMINIO, Universidade Federal da Paraíba
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