European Social Marketing Conference 2026
July 8–10, 2026
MBS School of Business, Montpellier
Proposed Conference Track
5. Innovation in theory, methods and measuring impact
Submission Format
Poster
Programme Listing
Given the increasing number of STEM programs aimed at reducing gender inequalities, the question of impact assessment remains crucial. This session proposes a typology of evaluation indicators to better align them with the objectives pursued. Based on an analysis of evaluation practices implemented in European STEM programs, we formulate operational recommendations. This approach enables program designers to strengthen the legitimacy of their actions and to structure evaluation mechanisms.
Primary Contact
Tinti Emilie, University Grenoble Alpes, CERAG, Grenoble, France,
Presenters
Tinti Emilie, University Grenoble Alpes, Grenoble, France
Authors
Tinti Emilie, University Grenoble Alpes, Grenoble, France, CERAG
Agnes Helme-Guizon, Université de Grenoble Alpes, Grenoble INP, CERAG
Cristina Aelenei, Université Paris Cité, Laboratoire de psychologie sociale
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