European Social Marketing Conference 2026

2. Planetary health: Environment and sustainability

Poster

This session will explore how architectural and urban design can actively promote sustainable behaviours by integrating social marketing principles. Attendees will discover practical strategies for designing spaces that influence mobility, resource use, recycling, and community engagement, supported by real-world case studies. The session will highlight the interdisciplinary connection between architecture, behaviour change, and social marketing, offering actionable insights for architects, urban planners, policy makers, and researchers.