Combining advocacy and social marketing to drive lasting change in communities

All Sessions

Combining advocacy and social marketing to drive lasting change in communities

Wednesday, July 8, 2026 at 3:00 PM–4:30 PM CEST

Room G2

Proposed Conference Track

6. Mainstreaming social marketing: policy, systems and advocacy

Submission Format

60 - 90 Minute Collaborative, Problem Solving or Interactive Session (8th July only)

Programme Listing

This workshop addresses advocacy and explores its synergy and complementarity with social marketing. Three initiatives combining advocacy and social marketing will be presented, and participants will be invited to work with the proposed tools to:

Identify the structural conditions that need to be put in place and the stakeholders who have the power to act.
Develop an advocacy strategy based on analysis of the target audience and the context.

Primary Contact

Fannie Dagenais, School of Public Health, Université de Montréal and Independent consultant and trainer in advocacy and leadership

Presenters

Fannie Dagenais, M.Sc., Instructor of the Social Marketing course at the School of Public Health, Université de Montréal, and Independent consultant and trainer in advocacy and leadership, School of Public Health, Université de Montréal and Independent consultant and trainer in advocacy and leadership

Marie-Jeanne Rossier-Bisaillon, Dt.P., M.Sc., Director, Healthy Lifestyles, Quebec Public Health Association, Quebec Public Health Association

Isabelle Lizée, B. Psych. Comm., Executive Director, Espace MUNI, Espace MUNI

Authors

Fannie Dagenais, M.Sc, Instructor of the Social Marketing course at the School of Public Health, Université de Montréal, and Independent consultant and trainer in advocacy and leadership, School of Public Health, Université de Montréal and Independent consultant and trainer in advocacy and leadership