European Social Marketing Conference 2026
July 8–10, 2026
MBS School of Business, Montpellier
Proposed Conference Track
6. Mainstreaming social marketing: policy, systems and advocacy
Submission Format
60 - 90 Minute Collaborative, Problem Solving or Interactive Session (8th July only)
Programme Listing
This workshop addresses advocacy and explores its synergy and complementarity with social marketing. Three initiatives combining advocacy and social marketing will be presented, and participants will be invited to work with the proposed tools to:
-
Identify the structural conditions that need to be put in place and the stakeholders who have the power to act.
-
Develop an advocacy strategy based on analysis of the target audience and the context.
Primary Contact
Fannie Dagenais, School of Public Health, Université de Montréal and Independent consultant and trainer in advocacy and leadership
Presenters
Fannie Dagenais, M.Sc., Instructor of the Social Marketing course at the School of Public Health, Université de Montréal, and Independent consultant and trainer in advocacy and leadership, School of Public Health, Université de Montréal and Independent consultant and trainer in advocacy and leadership
Marie-Jeanne Rossier-Bisaillon, Dt.P., M.Sc., Director, Healthy Lifestyles, Quebec Public Health Association, Quebec Public Health Association
Isabelle Lizée, B. Psych. Comm., Executive Director, Espace MUNI, Espace MUNI
Authors
Fannie Dagenais, M.Sc, Instructor of the Social Marketing course at the School of Public Health, Université de Montréal, and Independent consultant and trainer in advocacy and leadership, School of Public Health, Université de Montréal and Independent consultant and trainer in advocacy and leadership
Marie-Jeanne Rossier-Bisaillon, Dt.P., M.Sc., Director, Healthy Lifestyles, Quebec Public Health Association, Quebec Public Health Association
Isabelle Lizée, B. Psych. Comm., Executive Director, Espace MUNI, Espace MUNI
Loading…