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Generative AI for Creative Development: From Briefs to Action

Wednesday, July 8, 2026 at 3:00 PM–4:30 PM CEST 
Room G13
Proposed Conference Track

7. AI, Digital and technological impact on social behaviour

Submission Format

60 - 90 Minute Collaborative, Problem Solving or Interactive Session (8th July only)

Programme Listing

Discover how generative AI can accelerate creative ideation in social marketing while keeping strategy, ethics, and human judgement at the centre. You’ll practice turning audience insight into strong Creative Briefs, generate and assess AI‑supported concepts in real time, and leave with practical tools you can apply immediately to your next behaviour‑change campaign.

Primary Contact

Marco Bardus, University of Birmingham

Presenters

Marco Bardus, University of Birmingham
Agnes Helme-Guizon, Grenoble Alpes University
W. Douglas Evans, George Washington University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Jeff French, Strategic Social Marketing

Authors

Marco Bardus, University of Birmingham
Agnes Helme-Guizon, Grenoble Alpes University
Lynda S Bardfield, Creative Conscience
W. Douglas Evans, George Washington University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Jeff French, Strategic Social Marketing
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