European Social Marketing Conference 2026
July 8–10, 2026
MBS School of Business, Montpellier
Proposed Conference Track
7. AI, Digital and technological impact on social behaviour
Submission Format
60 - 90 Minute Collaborative, Problem Solving or Interactive Session (8th July only)
Programme Listing
Discover how generative AI can accelerate creative ideation in social marketing while keeping strategy, ethics, and human judgement at the centre. You’ll practice turning audience insight into strong Creative Briefs, generate and assess AI‑supported concepts in real time, and leave with practical tools you can apply immediately to your next behaviour‑change campaign.
Primary Contact
Marco Bardus, University of Birmingham
Presenters
Marco Bardus, University of Birmingham
Agnes Helme-Guizon, Grenoble Alpes University
W. Douglas Evans, George Washington University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Jeff French, Strategic Social Marketing
Authors
Marco Bardus, University of Birmingham
Agnes Helme-Guizon, Grenoble Alpes University
Lynda S Bardfield, Creative Conscience
W. Douglas Evans, George Washington University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Jeff French, Strategic Social Marketing
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