European Social Marketing Conference 2026

6. Mainstreaming social marketing: policy, systems and advocacy

60 - 90 Minute Collaborative, Problem Solving or Interactive Session (8th July only)

Using four European case studies, this interactive session invites participants to examine in groups how social marketing can support empowerment processes among citizens and advance the common good. Each case highlights a different societal challenge from a different European context. In the closing discussion, groups will share ideas how the approaches could be adapted across Europe and how insights from the interventions could be translated to, and heard at the policy level.