European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

45 Minute Discussion or Interactive Session

This session shares a behaviourally informed case study addressing violence against women and girls through community-wide norm change in Redbridge. Attendees will learn how behavioural insight informs campaigns, bystander training, school interventions, and male allyship initiatives targeting perpetrators, bystanders, and institutions. The presentation will highlight measurable outcomes, including a significant reduction in sexual offences, and discuss how social marketing can support sustainable behaviour and systems change.