European Social Marketing Conference 2026

7. AI, Digital and technological impact on social behaviour

45 Minute Discussion or Interactive Session

In this interactive session, participants will work with a provocative near-future vignette that makes AI’s role in shaping attention, behaviour, and wellbeing explicit. Attendees will see how grounded future thinking can be used as a practical social marketing tool — not to predict the future, but to surface hidden assumptions, challenge individualised responsibility narratives, and identify more effective intervention points across media, platforms, communities, and policy.