European Social Marketing Conference 2026

1. Health and wellbeing

20 Minute Oral Presentation

Those attending will be provided with evidence-informed research to help address alcohol misuse specifically through home consumption. The presentation will outline how findings were analysed to inform development, implementation and roll out of a focused information campaign on drinking at home to support, build and sustain positive behaviour change and increase awareness of the broader health risks of excessive alcohol consumption. Ultimately, evidence shared will contribute towards positive societal impact.