European Social Marketing Conference 2026

1. Health and wellbeing

20 Minute Oral Presentation

Those attending will be provided with evidence-informed research to help address hazardous patterns of drinking and alcohol misuse specifically among young adults aged 18-34. The presentation will outline how findings were analysed to inform development, implementation and roll out of a focused information campaign on young adults’ drinking to support, build and sustain positive behaviour change. Ultimately, evidence shared will contribute towards positive societal impact for young adults aged 18-34.