European Social Marketing Conference 2026

1. Health and wellbeing

20 Minute Oral Presentation

How do you make an overlooked organ impossible to ignore, and convert attention into action? In this talk we unpack Kidney Care UK’s campaign, designed by Claremont, and built around a 5min risk checker, guided by the EAST framework, cocreation and rapid testing. Expect takeaways on message framing, social norming, minimising friction and candid lessons learned. Ideal for anyone delivering prevention or early diagnosis behaviour change on limited budgets.