European Social Marketing Conference 2026

1. Health and wellbeing

20 Minute Oral Presentation

This session presents a behaviourally informed case study redesigning nicotine prevention and cessation in Coventry and Warwickshire. Attendees will hear how mixed-methods insight uncovered distinct motivations, barriers, and social influences shaping smoking and vaping among adults and young people. The presentation will outline practical implications for service design, messaging, and system change, including targeted interventions such as social network–led approaches for adult and harm-minimisation approaches for youth vaping.