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European Social Marketing Conference 2026

July 8–10, 2026

MBS School of Business, Montpellier

[no title]

Friday, July 10, 2026 at 10:30 AM–10:50 AM CEST 
Room B2 (Entrance Level)
Proposed Conference Track

1. Health and wellbeing

Submission Format

20 Minute Oral Presentation

Programme Listing

This presentation shares insights from interview team experiences on facilitating meaningful participation with children in the context of healthy eating and physical activity. The session highlights factors that support or hinder children’s engagement, sense-making, and peer interaction, and introduces dialogue as a tool for fostering inclusive, equitable, and child-centered social marketing interventions. Attendees will gain practical guidance for facilitating co-creation with children around physical activity and healthy eating.

Primary Contact

Heini Taiminen, Jyväskylä University, School of Business and Economics

Presenters

Heini Taiminen, Jyväskylä University, School of Business and Economics
Ulla-Maija Sutinen, Tampere University, Faculty of Management and Business

Authors

Heini Taiminen, Jyväskylä University, School of Business and Economics
Ulla-Maija Sutinen, Tampere University, Faculty of Management and Business
Tiina Kemppainen, Jyväskylä University, School of Business and Economics
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