European Social Marketing Conference 2026

1. Health and wellbeing

20 Minute Oral Presentation

This session explores how autonomy-supportive design can enhance the effectiveness of social marketing in mobile apps. Using an experimental road safety campaign, it shows that allowing users to choose which advertisement to view increases enjoyment, improves attitudes toward preventive communication, and strengthens compliance intentions. Attendees will gain actionable insights for designing ethical, engaging, and effective prevention campaigns in digital environments.