European Social Marketing Conference 2026

1. Health and wellbeing

20 Minute Oral Presentation

This session presents a mixed-methods study combining digital usage mapping (n = 163) and a ten-day flip phone auto-ethnography (n = 24) to examine voluntary digital disconnection. Attendees will discover how anticipatory representations and lived experiences were captured across time, and how this methodological design helps uncover the disruption and reconfiguration of digital practices. The session offers concrete methodological insights and theoretical contributions for studying behavior change and digital well-being.