European Social Marketing Conference 2026

1. Health and wellbeing

20 Minute Oral Presentation

This session presents a qualitative field intervention examining how disrupting everyday cosmetic routines can foster consumer empowerment and behavioural change. Drawing on a socio-ecological perspective, the study shows how individual awareness and skills interact with social, economic, and market constraints. Attendees will gain insights into designing interventions that promote healthier consumption while accounting for real-life ecosystem influences.